Milano Fashion&Jewels
22-25 February 2025
fieramilano, Rho
Milano Fashion&Jewels
A soft brown, reminiscent of coffee pudding, to elegantly rediscover harmony and connection with nature.
It is the perfect color for seeing in the upcoming Christmas holidays with affection and comfort, warming hearts with its softness, that recalls the scents of cocoa and chocolate. The result? An atmosphere of harmony and well-being. The credit is all due to the new Pantone 2025 color, Mocha Mousse 17-1230, chosen as every year by the American company Pantone as the color destined to influence the fashion, art and design of the new year.
“Mocha Mousse is a soft shade of brown with intrinsic richness and sensory warmth that reflect our desire for comfort and the indulgence we experience by treating ourselves to simple pleasures,” said Laurie Pressman, VP Pantone Color Institute, evoking this refined and welcoming shade of brown, which also becomes a tribute to the natural world, thanks to its 'earthy' undertones, striking an ideal balance between the demands of modernity and the timeless beauty of nature. Not just a trend, therefore, but an invitation to rediscover the essence of life through a universal language.
But how is the Color of the Year chosen, a shade destined to shape global trends, inspiring professionals and consumers alike to incorporate it into their projects and daily lives? Its defining essence is the result of an in-depth analysis of global trends and the psychology of color: In fact, the experts of the Pantone Color Institute explore the world to identify the most representative shades, transforming them into mirrors of collective emotions.
The concept of “Color of the Year” began in the heart of New Jersey, in Carlstadt, where, in 1963, Lawrence Herbert founded Pantone Inc. Thanks to the Pantone Matching System, an innovative alphanumeric cataloguing system, the company became the world reference point for color management. Every year, since 2000, Pantone announces the color that represents the spirit of the time. Mocha Mousse 17-1230 is no exception: with its soft and enveloping allure, it will be the undisputed star of 2025. A shade that, like a velvety coffee cream, marks the transition to a more authentic, sensory and deeply human design and that is poised to become the star of future looks, thanks to its not-so-subtle nod to the concept of quiet luxury.
Come to Milano Fashion&Jewels to discover all the refined Mocha Mousse proposals of its exhibitors: bring the must-have color of 2025 to your store.
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