Every jewel is a work of art that tells a story. Giuliana Di Franco, a designer and model maker whose career began in 1989, has dedicated her life to creating unique pieces that embody the richness of Sicilian culture. Her philosophy is based on a clear concept: jewelry is an extension of the soul of the wearer, a symbol of authenticity and personality.
Through a journey of research and experimentation, the brand has developed innovative techniques, such as stone setting on electroformed gold, first introduced with the Indipendente-mente collection and awarded at the international Première competition in Arezzo. Since then, continuous innovation has led to the creation of multifunctional jewelry, like the Secrétaire collection, which conceals small secrets and precision mechanisms.
Founded in 2004, GIULIANAdiFRANCO Gioielli has become a benchmark for Sicilian jewelry, celebrating 20 years of passion, creativity, and success in 2024. Among the most significant milestones in its history is its participation in prestigious events such as Expo Milano 2015, where it showcased the Amori Siciliani collection and Jewel Glasses.
The brand stands out for its ability to combine traditional goldsmithing techniques with modern experimentation, embracing the concept of “Contemporary Classic”: jewelry rooted in history yet projected into the future with a unique and distinctive style.
Discover GIULIANAdiFRANCO Gioielli at Milano Fashion&Jewels 2025 (HALL 6, A20). Visit the official website www.giulianadifranco.com and follow the brand on Facebook @Giuliana Di Franco Gioielli and on Instagram @giulianadifranco_jewels.
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