Milano Fashion&Jewels
22-25 February 2025
fieramilano, Rho
Milano Fashion&Jewels
Something incredible is about to revolutionise the traditional point of sale. Something innovative that will change the performance and commercial results of shops designed with this new method.
Point-of-sale design is a powerful marketing tool that can boost sales and achieve extraordinary results.
Today, the image of the point of sale plays a decisive role in attracting the target customer, but if the lighting and furnishings are still thought of in the same way as in a traditional shop, the business risks failing to achieve the desired sales results.
Shop owners know that the time has come for renewal: the first thing to do is to offer the customer an experience beyond the mere purchase - which as we know can easily be done online.
The main characteristic of a successful shop is precisely that it is designed to attract new customers, differentiate itself from the competition and increase impulse sales. With an innovative design, all this is possible.
What are the secrets of this new method for designing a shop with extraordinary results?
We talked about it with the case study of the “Bag à Porter” boutique.
Adriana Genro is the founder and driving force behind PiùStore, the retail design studio in Milan that helps shop owners improve the performance of their shops with fast, innovative and sustainable solutions. A trained architect, Adriana has been working in retail design since 2002. For more than 10 years she collaborated with leading studios in Milan, designing shops for Italian and international brands such as Missoni, Canali and Simonetta Ravizza. PiùStore, founded in 2017, is the only retail design studio in Italy that uses design as a marketing tool to attract new customers to sales outlets. In the projects developed by PiùStore the aesthetic element certainly plays a key role, but it is never an end in itself: it is always oriented towards the goal of business growth. The results speak for themselves: almost 200 sales outlets in recent years have been designed using the PiùStore Method throughout Italy.
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