Next season's trends: what are the most relevant ones?

Milano Fashion&Jewels


20-23 September 2025
fieramilano, Rho

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Next season's trends: what are the most relevant ones?

Giusi Benati – designer of Dolman Bijoux  has been interviewed by Milano Fashion&jewels.

1.   Among the proposals presented during MFJ in February, which one attracted the most curiosity or interest from buyers?

 

Regarding our brand, what made the collection most appealing to buyers were the volumes and the mix of materials and colors, making each accessory unique and exclusive

 

 

2. In your opinion, what will we see most in the windows of Italian and European stores this summer?

 

As every year, the summer season brings with it bright and distinctive colors: therefore, the stores most attentive to fashion trends will have moved to offer jewelry that does not go unnoticed and that completes even the most elaborate looks, from everyday wear to ceremonies.

 

3. If you had to choose two must-haves to keep an eye on for spring/summer 2025, which should absolutely not be missing?

 

Must have irrinunciabili per l’estate sono le perle. Di tutte le dimensioni e i coralli , per una naturale eleganza senza tempo.

 

 

4. In your opinion, what should retailers focus on next season to really make a difference?

 

Retailers definitely need to be courageous and daring in their visual merchandising proposals for shop windows. Only in this way will they be able to pique and entice customers to enter the store.