Milano Fashion&Jewels
22-25 February 2025
fieramilano, Rho
Milano Fashion&Jewels
Poli.Design unveils the two new macro trends to be presented at HOMI Fashion&Jewels Exhibition
For the September 2021 edition - scheduled from the 18th to the 20th of next month - the Poli.Design and HOMI Fashion&Jewels Exhibition partnership is once again confirmed, offering participants - exhibitors, visitors and buyers - a chance to discover what next year’s macro trends are going to be, becoming a guide for creativity and product ranges. While you're waiting for them be presented at the event, we’ve got some details to reveal.
CHOICELAND
Having the freedom to choose. This trend embodies all the energy of Gen Z, characterised by a love of sharing and self-expression with a creative streak. Choiceland's defining fluidity and intersections are developed within micro-trends: Hack the 90s subverts the ordinary, favouring surprise; Antithesis highlights the splendour of contrast and diversity; Broadcast leaves room for communication through words, drawings or textures; Love is love celebrates love in all its forms.
POPTIMISM
A neologism born from the fusion of “popular” and “optimism”. It’s a world outlook characterised by exuberant, vibrant and unexpected shapes and colours. An ageless trend as it unites generations new and old through a particularly conscious look at the theme of sustainability. Poptimism envelops notes of joy and vibrancy in all its micro-trends: Have fun is based on playing and pleasure; Classic goes crazy looks at sculptures and paintings from the past, altering them with contemporary, ironic elements; Zoom booms brings out the uniqueness of details; More is more is a hymn to excess in its maniacally ordered, but also chaotic, forms.
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