Milano Fashion&Jewels
22-25 February 2025
fieramilano, Rho
Milano Fashion&Jewels
SFASHION-NET, Equo Garantito and Friend of the Earth - World Sustainability Organization Srl will be the protagonists of the sustainable story during the February edition
Making sustainability a pillar of its vision by transforming it into tangible actions is one of the objectives of Milano Fashion&Jewels, which has always pursued a green and ethically responsible path, engaging its players and partners in a shared journey. Because, today more than ever, it is essential to take responsibility for building a sustainable future for all, inspired by values of ethics, innovation and awareness. This way sustainability becomes a truly immersive experience which will be the focus during the days of Milano Fashion & Jewels – from February 22 to 25 at Fieramilano (Rho) – in a dedicated area designed to concretely represent the complexity of its multifaceted vision and its multiple (and necessary) interpretations. Also and above all in the jewellery and fashion accessory segment.
The protagonists of this highly distinctive space include Exploring Sustainable Fashion, the project created by SFASHION–NET, the network founded by Guya Manzoni and Marina Savarese dedicated to slow and independent fashion. The area will host a selection of ten brands, representing small and medium-sized artisanal enterprises that have sustainability in their DNA. These brands will showcase collections of clothing and accessories created using eco-friendly and environmentally respectful practices. A tale of the many faces of ethical fashion, also entrusted to an interactive journey through images designed to interpret fashion without impacting the planet.
The commitment to respecting the planet is also at the heart of the philosophy of Equo Garantito, the Association that represents the majority of Italian fair trade entities. At its stand it will feature four companies capable of encapsulating its principles in a fashion-forward way. Here too, the goal is to create an experiential journey that places at its core the responsible and sustainable approach which today defines a concept of luxury impossible to overlook.
The change originating from within the fashion industry itself is the requirement for making sustainability an absolute value, based on both the ecological integrity and the green nature of fabrics and products, as well as on social justice. This is the mission of Friend of the Earth, the sustainable certification program promoted by World Sustainability Organization Srl that will show, during the exhibition, the best practices and a selection of brands capable of translating its principles into tangible actions.
Milano Fashion&Jewels confirms its key role in the dialogue on sustainability, promoting a future in which fashion, jewellery and accessories intertwine with ethics and respect for the planet.
See you at the next edition, from 22 to 25 February 2025 in Rho (Fiera Milano).
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