EXPLORING SUSTAINABLE FASHION

After the introduction to the themes of sustainability in the last February 2024 edition with the exhibition “Welcome to the Jungle of Sustainability”, the “Exploring Sustainable Fashion” area is back for the September edition, curated by Guya Manzoni and Marina Savarese, founders of Sfashion-net.

The space, conceived as an arena, hosted eleven selected brands from the Italian slow fashion scene, including small and medium-sized craft and independent companies that have sustainability in their DNA. The brands, all from the Sfashion-net circuit, presented their collections of clothing and accessories, projects with a studied design, with special attention to detail, capable of giving concrete form to visions and creativity thanks to experience, know-how and craftsmanship.

Inside the area, the 'Slow Fashion Cinema Arena' was set up, an interactive space where a number of documentaries and visual stories of the craftsmanship process and of some Italian realities were screened in rotation, including those exhibited in the area and mini-interviews with the network brands. A way to talk about craftsmanship and savoir-faire, highlighting the importance of local workers and the need to carry on trades that risk being lost, leaving an unbridgeable gap in the Italian (and other) manufacturing tradition.

The cinema area offered visitors a moment of entertainment with a high cultural and ethical content, further enhancing the Explore Sustainable Fashion area and visually contextualising the processes underlying the work of the slow fashion brands present.

Milano Fashion&Jewels

22-25 February 2025
fieramilano, Rho

EXPLORING SUSTAINABLE FASHION

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