Milano Fashion&Jewels
22-25 February 2025
fieramilano, Rho
Milano Fashion&Jewels
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Creating a recognized and recognizable brand is every company's dream.
Few succeed, because branding is elusive and mysterious, often confused with marketing, of which it represents the exact opposite.
Branding is everything a brand does: it requires time, care, love, intangible values that are reflected in what the customer perceives and thinks about the brand.
That is why branding is essential to building an unbreakable bond with the customer.
The Milano Fashion&Jewels talk is dedicated to Branding for Small and Medium Enterprises such as jewelry and fashion accessory companies.
An international panel of experts will address branding from different perspectives: product, strategy, communication, retail, visual.
Moderator:
Gloria Maria Cappelletti, Creative Director and Editorial Director of RED-EYE Metazine, as well as Advisor and Partner of lablaco's Circular Fashion System
Speakers:
Alba Cappellieri, Head of Jewelry&Fashion Accessories at Politecnico di Milano, will speak about branding strategies in product
Alessio Guidelli, Vhernier Head of Communication, will define branding in communication
Fabien Iliou, Founder and Director of Studio Iliou, will illustrate branding through his projects in retail and visual
Chiara Pomati, Creative Director and co-founder of The Branding Letters, will present her brand identity and strategy projects
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