LinkedIn, the ultimate B2B social media: networking, storytelling and sales strategy

February 2025
exhibitors' catalogue

Tickets

Chairman: Laura Astrologo Porché: jewelry&watches Senior Journalist

Speaker: Filippo Poletti: journalist, author, LinkedIn Top Voice

7 THEMES/QUESTIONS

1. What is LinkedIn, a portal where you can look for jobs or a social to work with other companies?

2. Company page or personal profile: what is needed to do business?

3. How do we build a professional and sales presence on LinkedIn? What can't we get wrong?

4. Inbound and outbound marketing: what do those in the fashion accessories, bijoux and jewelry industry need to know?

5. Posts, articles or newsletters-what performs best organically, i.e., non-paid?

6. Artificial intelligence or natural intelligence: what is needed in editorial plan and customer interactions?

7. Lastly, at Trade Shows what is the most effective business card when talking about LinkedIn?